Limited-edition Downy bottle packs comfort for kids
-- Packaging Digest, 4/1/2010 12:00:00 AM
In celebration of Downy's 50th anniversary, Procter & Gamble (P&G) is offering the softener in limited-edition packaging and has pledged to donate five cents from every purchase to provide quilts to hospitalized children.
The HDPE bottles, supplied by Graham Packaging Inc. (www.grahampackaging.com), will be used for its original scent, April Fresh, which P&G brand manager Marty Vanderstelt says is still the brand's best selling scent, and will feature specially designed in-mold labels.
P&G had considered several decorating options, including simply adding a sticker to Downy bottles, before choosing to redesign the bottle label.
“But we wanted to design something that would bring the program to life on shelf and be easily recognizable as a special package,” Lauren Hurwitz, senior design manager at P&G, recalls.
Working with its design agency, Landor Associates (www.landor.com), P&G created a label that visually represented a quilt with enough whimsy to evoke an emotional connection to childhood. Multi-Color Corp. (www.multicolorcorp.com) then used P&G and Landor Associates' design to produce the in-mold labels.
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete...
more
ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated...
more
QuickLabel Systems makes and sells digital color label printers and barcode label printers for use by manufacturers of foods, beverages, pharmaceuticals, chemicals, and more...
more
Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)...
more
Hitachi America Ltd., Industrial Components & Equipment Division, supplies a broad range of industrial products and services. The division supplies sophisticated industrial equipment, components and services for application in pharmaceutical...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for free flowing and viscous liquids. Fogg serves a growing number of dairy, spirits, water, food and beverage, pharmaceutical and...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers...
more
Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 50 years of making sure little things don't turn into big problems, we know...
more
DOMINO is one of the world's largest manufacturers of digital printing solutions and is publicly traded on the London Stock Exchange. Our products are used for date coding, product marking, serialization and variable printing. Among our customers...
more
Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in...
more
In celebration of Downy's 50th anniversary, Procter & Gamble (P&G) is offering the softener in limited-edition packaging and has pledged to donate five cents from every purchase to provide quilts to hospitalized children.
VIEW ALL GALLERIES
