Household products packaging: Consumer habits shift on cleaning products
SDA survey shows environmentally friendly cleaning habits are gaining a foothold with consumers.
-- Packaging Digest, 4/9/2010 1:22:00 PM
Whether it's the impact of the economy or increased environmental awareness, American consumers seem to be making some changes to their cleaning and laundry habits.
The latest National Cleaning Survey from The Soap and Detergent Association (SDA - www.cleaning101.com) finds that more U.S. households are laundering in cold water and switching to multi-purpose and refillable cleaning products.
Echo Research questioned 1,008 American adults (500 men and 508 women) via telephone February 25-28, 2010. Consumers were asked what changes, if any, they have made to their cleaning or laundry routines in the past year (respondents could choose more than one option):
-- Wash laundry in cold water more frequently (58%) -- Switch to multi-purpose cleaning products (41%) -- Bought high efficiency or energy efficient washer or dryer (36%) -- Do laundry less frequency (29%) -- Make your own cleaning products (12%)
"Consumers are making conscious decisions about cleaning products and practices that support their beliefs," said Nancy Bock, SDA Vice President of Education. "They are not choosing products as they did in the past. Eco-friendly is out - and eco-easy is in."
Headed in the Right Direction Americans seem to be reading their detergent label directions a lot more than in the past. The 2010 SDA survey shows 62 percent of respondents say they have read the directions on a package of laundry detergent, versus 38 percent who said they never have. When SDA last asked that question in 2003, 49 percent said they had not read the detergent package directions.
"Cleaning products are changing. Reading the label takes the guesswork out of dosage," said SDA's Nancy Bock. "With newer detergent products introduced in recent years, it's more important than ever to read the label and use the proper amount of detergent in the washer."
SOURCE: Soap and Detergent Association Photo by dno1967 / Flickr.com
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete...
more
ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated...
more
QuickLabel Systems makes and sells digital color label printers and barcode label printers for use by manufacturers of foods, beverages, pharmaceuticals, chemicals, and more...
more
Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)...
more
Hitachi America Ltd., Industrial Components & Equipment Division, supplies a broad range of industrial products and services. The division supplies sophisticated industrial equipment, components and services for application in pharmaceutical...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for free flowing and viscous liquids. Fogg serves a growing number of dairy, spirits, water, food and beverage, pharmaceutical and...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers...
more
Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 50 years of making sure little things don't turn into big problems, we know...
more
DOMINO is one of the world's largest manufacturers of digital printing solutions and is publicly traded on the London Stock Exchange. Our products are used for date coding, product marking, serialization and variable printing. Among our customers...
more
Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in...
more
Tom Marin, Brands & Branding Editor, GAM April 16, 2010 You’ll never look at dinner the same way
Most of the blogs that I write fall into two camps. They are either how to... More
Whether it's the impact of the economy or increased environmental awareness, American consumers seem to be making some changes to their cleaning and laundry habits.
VIEW ALL GALLERIES
