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Shapely packaging adds flair to skincare packaging

-- Packaging Digest, 5/1/2010 5:15:00 PM

Arbonne Intl. updates its premier skincare brand—NutriMinC RE9 facelift—with new airless pumps, jars and tubes from Fusion Packaging (www.fusionpkg.com). After several concepts were developed by its supplier, Arbonne ultimately chose a design with flared containers for the12 SKUs in its line.

In addition to revamping the brand’s overall image, Arbonne used the packaging update to help ensure top functionality for consumers who used its airless pumps. “Evaluating pumps to prime and product evacuation were our two main objectives in choosing our airless pump supplier,” remarks Greg Chambers, Arbonne’s vp of global supply chain. “Fusion Packaging’s airless pumps consistently performed at a superior rate. In addition, their pump’s non-metal fluid path ensured compatibility with our wide range of products and viscosities.”

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