Sustainable packaging: New Study Discusses Technologies to Reduce Packaging

-- Packaging Digest, 6/16/2010 10:35:17 AM

A new consumer goods research report from Business Insights, "New Technologies to Reduce Packaging: Innovations in lightweighting, biodegradation, future opportunities and challenges", is now available from Fast Market Research

Although packaging waste accounts for around 15% of the total waste burden in developed countries, its disposal has become a significant and pressing problem because it tends to be high-volume and highly visible. As consumers continue to demand convenience, freshness and quality in their food and drinks purchases, retailers are prioritizing getting products onto store shelves as rapidly and efficiently as possible.

However, as packaging waste grows, retailers are coming under pressure from consumers, governments and lobby groups to take action in order to reduce the amount of packaging used on products.

This report evaluates innovation in packaging reduction in food and drinks by region and product category, pinpointing growth opportunities and highlighting technologies with the strongest future potential. It examines packaging waste issues from various stakeholders in the supply chain: packaging suppliers, food and drinks manufacturers, retailers and consumers.

Through examples of company initiatives and NPD trends, this report highlights what has already been achieved in terms of packaging reduction and provides insight into the new technologies that will impact the packaging industry in the future. It also identifies the challenges and barriers of implementing packaging reduction strategies and highlights opportunity areas.

The report is available at www.fastmr.com

SOURCE: Fast Market Research

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