Beverage packaging: Starbucks introduces iced version of VIA ready brew coffee
-- Packaging Digest, 6/29/2010 11:16:55 AM
Starbucks VIA Iced Coffee from Starbucks Coffee Company joins other refreshing made-to-order beverages at Starbucks stores in the U.S. and Canada. The introduction of the new iced coffee builds on the popularity and momentum of the Starbucks VIA product line, including its recent expansion into locations where groceries are sold in the U.S.
“Our customers are looking for refreshment that hits the spot during the hot days of summer,” said Annie Young-Scrivner, Starbucks global chief marketing officer. “We’re excited to give our customers new ways to enjoy Starbucks coffee, and Starbucks VIA Iced Coffee – a thirst-quenching complement to the Starbucks VIA portfolio – is perfect for iced coffee drinkers and a great addition to our summer beverage selection.”
Starbucks VIA Iced Coffee is a special blend of medium roasted coffee and is made using 100 percent high-quality arabica beans that deliver the flavor you expect from a cup of Starbucks coffee. Lightly sweetened with cane sugar, Starbucks VIA Iced Coffee is a convenient and easy option for making iced coffee at home or on the go. It dissolves quickly in cold water and does not require special equipment or waiting for coffee to cool. Starbucks VIA Iced Coffee comes in single use sticks sized for a 16 fl. oz. water bottle. Available in 5-packs (SRP $5.95in U.S./SRP $6.95 in Canada), Starbucks VIA Iced Coffee is 100 calories per each 16 fl. oz. serving.
After 20 years in development, Starbucks launched VIA Ready Brew in September 2009, delivering customers a great cup of instant coffee that’s rich and full-bodied like our fresh-brewed. The new iced version of the coffee is the latest innovation in the increasingly popular Starbucks VIA product line.
This summer, Starbucks VIA Iced Coffee joins Starbucks classic made-to-order favorites, including freshly brewed Iced Coffee with Milk, Tazo Shaken Iced Passion Tea Lemonade and the however-you-want-it Caramel Frappuccino blended beverage.
SOURCE: Starbucks Coffee Company