Packaging materials: Frosted PET bottles

-- Packaging Digest, 7/12/2010 10:10:00 AM

The co.’s master batch creates a frosted glass look in molded PET bottles to eliminate the need for painting. The co.’s new masterbatch eliminates the added painting step, which reduces time to market and cost by letting processors create a frosted look using the co.’s color concentrate at the machine. In terms of processing, it works well in sheet extrusion and allows for frosted thermoformed containers. This product can also be formulated with the co.’s new, proprietary PET binder system that does not require pre-drying yet still preserves the intrinsic viscosity of the PET resin. This allows the processors greater freedom and flexibility to retrieve color concentrates from the warehouse and immediately use on a machine with a feeder, the co. states.

Chroma Corp., 877/385-8777. www.chromacolors.com

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An interesting development that seems to doom that bottle to non-recyclability. In some jurisdictions that could mean the resin ID code would be #7.

This development shows a failure to consider published Design for Recyclability guidelines. Doing so does no service to the brand company or the retailer or to the public. Consumers as a group do not favor unrecyclable packaging.

David Cornell - 2010-24-7 14:37:08 EDT

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