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Guerlain updates Terracotta compact design

Linda Casey -- Packaging Digest, 7/28/2010 12:05:34 PM

Working with Alcan Packaging, Guerlain has relaunched its Terracotta compact. The updated design was created by Ora Ïto. This is the designer's second creation for Guerlain after the Idylle fragrance.
While the packaging design conveys a sleek, sophisticated look with its gentle lines, it actually comprises a complex, three-part lid design assembled by ultrasound welding: 1) A thick, transparent SAN lens with gold hot stamping between the amber varnish brings out the Guerlain name in calligraphic style and an upper transparent UV varnish; 2) A brown; metal-finish platform with an embossed, off-center orange silk-screened double G; and 3) the hinge ring is made from brown metal-finish polycarbonate PB ABS.
The base, also brown metal-finished, is over-molded to comply with the solid part's perfect geometry; and the closure protects the bulk but is also more flowing, a magnet is located in the lid and in the base.

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