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Sustainable packaging: Dell sustainability report emphasizes packaging changes, recycling programs

-- Packaging Digest, 8/23/2010 12:47:52 PM

Dell announced the progress it’s made against its social responsibility, philanthropic and environmental stewardship initiatives today with the release of its fiscal year 2010 corporate responsibility summary report.

Dell defines corporate responsibility as achieving business objectives in a way that honors ethical values, respects the dignity of people and preserves the natural environment. Such responsible operations are integral to the company’s purpose of helping people everywhere to grow and thrive.

In a continued effort toward transparency, Dell has provided updates on 77 measurable indicators of corporate responsibility in this year’s summary report, up from 32 in last year. The report includes the following highlights:

    * Dell contributed 1.4 percent of total revenue through its corporate giving efforts and the Dell Foundation, exceeding its 1 percent annual giving goal.

    * 1 million children have been positively impacted by Dell’s giving programs in fiscal year 2010. These include children participating in YouthConnect, Dell’s education program that partners with nongovernmental and nonprofit organizations to help close the technology gap and unleash student potential.

    * As it works to make “being green” easy and cost-effective for customers, the company reported that since 2006, it has collected for responsible recycling about 484 million pounds (220 kilograms) of computer equipment, enough to fill more than 1,600 freight cars. Dell offers free, convenient recycling of PCs and related accessories to consumers around the world.

    * Dell ended fiscal year 2010 well on track—at 44 percent—to meet its goal of eliminating the use of approximately 20 million pounds of packaging materials by 2012. Dell also became first in the PC industry last year to create packaging from bamboo, a rapid renewable that customers can add to their compost piles for convenient, responsible disposal. Watch this video to learn more about Dell’s bamboo packaging.

    * Dell also continues its focus on environmental stewardship in its operations and supply chain. The company reduced the indirect emissions associated with its energy use by 10 percent in fiscal year 2010, and it works to have its top suppliers report their greenhouse gas emissions through the Carbon Disclosure Project. Additionally, Dell is reducing the impact of employee commutes by introducing more flexible work solutions, which 21 percent of Dell employees worldwide say they have embraced.

    * For the second year running, Dell was honored as a member of the Billion Dollar Roundtable, a recognition of Dell's spending more than $1 billion with minority- and women-owned suppliers during fiscal year 2010. The company mentors and coaches qualified small suppliers to help them successfully grow their businesses.

SOURCE: Dell


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