Beverage packaging: Dewar’s new bottle design proved challenging to execute
-- Packaging Digest, 9/2/2010 12:58:36 PM
Dewar’s has introduced a new pack design for its range of blended Scotch whiskies. The most eye-catching feature of the new design is an innovative ‘wave’ in the bottle, symbolizing the famous well-rounded flavor of Dewar’s. The ‘wave’ cuts through the paper pressure sensitive label to create a window onto the whisky inside.
“Dewar’s believes in making full, well-rounded whiskies that are enjoyable to drink. It is this well-rounded taste which was the inspiration for our new packaging design,” says Iain Kennedy, Senior Global Category Director - Dewar’s Whisky.
Designed by New York agency, Spring Design Partners Inc, and made by glassmaker O-I in Scotland, the stylish new packaging unites the Dewar’s range of whiskies as one cohesive family. Bottles for Dewar’s White Label and 12 Years Old have been released first, with those for 15 and 18 Years to come later.
The redesign has enabled Dewar’s provenance and its rich heritage to be brought to life in a contemporary style. Every bottle features the year 1846, when Dewar’s was founded, and John Dewar’s signature.
From a technical point of view, the wave was a challenging feature to accomplish. Scott Gibb, O-I Sales Manager in Scotland, says, “Dewar’s trialed the various bottles several times to determine risk areas and visual imperfections, for which they had very tight tolerances. We worked very closely with the client from the development of the CAD drawings through sampling and manufacture so we had a good understanding of what to expect. The result is excellent packaging with high visual quality and an impact that can only be achieved in glass.”
The basic shape of the containers remains the same as the previous design and the bottles are designed to share critical dimensions. This minimized change part costs on bottle handlers and labeling machinery. The range has also been reduced from around 26 to 20 containers by removing low volume models. However, the manufacturing and filling requirements are still highly complex – Dewar’s White Label has six lightweight, narrow neck press and blow variants (open pourer and non-refillable finishes on 70cl, 75cl and one liter sizes), along with four traditional blow: blow sizes – 375ml, 500ml, 1.14 and 1.75 liter.
David Hudson, Dewar’s Project Manager says, “We have an excellent working relationship with O-I and speak with them on a daily basis. In addition, we held weekly project meetings to go through each bottle development, look at the critical path, timings, samplings and so on. This was extremely important to us so we could align bottle availability with our other partners in engineering and production and ensure our machine part specialists were on-site for initial set up and line commissioning.”
Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software, and vision solutions are used...
more
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete...
more
ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated...
more
QuickLabel Systems makes and sells digital color label printers and barcode label printers for use by manufacturers of foods, beverages, pharmaceuticals, chemicals, and more...
more
Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)...
more
Hitachi America Ltd., Industrial Components & Equipment Division, supplies a broad range of industrial products and services. The division supplies sophisticated industrial equipment, components and services for application in pharmaceutical...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Videojet is a world-leading manufacturer of marking systems, fluids, and accessories for the product identification industry. Videojet printers apply high-quality alphanumeric codes, logos and graphics to nearly any surface at virtually any line...
more
Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for free flowing and viscous liquids. Fogg serves a growing number of dairy, spirits, water, food and beverage, pharmaceutical and...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers...
more
National Bulk Equipment dry material handling systems for packaging and processing operations, include: bulk bag fillers, bulk bag unloaders, bulk container dumpers, bulk container fillers, and bulk mixing, weighing, and conveyance systems. NBE...
more
Plastic Ingenuity is the national leader in providing the best solutions in thermoformed packaging, tooling and extrusion services. A member of the Thermoforming Institute, and a multi-plant manufacturing operation with facilities across North...
more
Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 50 years of making sure little things don't turn into big problems, we know...
more
DOMINO is one of the world's largest manufacturers of digital printing solutions and is publicly traded on the London Stock Exchange. Our products are used for date coding, product marking, serialization and variable printing. Among our customers...
more
Dewar’s has introduced a new pack design for its range of blended Scotch whiskies. The most eye-catching feature of the new design is an innovative ‘wave’ in the bottle, symbolizing the famous well-rounded flavor of Dewar’s. The ‘wave’ cuts through the paper pressure sensitive label to create a window onto the whisky inside.
VIEW ALL GALLERIES
