Shrink labels top off design of whipped cream cans

Lisa McTigue Pierce -- Packaging Digest, 11/23/2010 5:06:54 PM

Maple Grove Products chose to decorate cans of its Whipped Lightning non-refrigerated toppings with full-body sleeve labels made of heat-shrinkable PVC so the label would conform to the curves of the nesting aluminum can.

From Maple Grove Products, Whipped Lightning is the world's first alcohol-infused whipped cream in an aerosol can. The company chose to decorate cans of the non-refrigerated toppings with full-body sleeve labels made of heat-shrinkable PVC so the label would conform to the curves of the nesting aluminum can.

Maple Grove buys cut sleeves and uses a heat tunnel for a fast and uniform way to label the cans. The labels for each of the line's six flavors are flexo printed by The RB Dwyer Group on a 10-color press in four to six colors.

According to Paul Urbanowicz, president of Maple Grove Products, the company expects to produce other distinctive flavors and do a sample-size whipped topping in the future.

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