Yardley of London cleans up soap packaging design

Posted by Lisa McTigue Pierce -- Packaging Digest, 2/2/2011 1:01:00 PM

Yardley of London, purveyor of luxury soaps for more than 240 years, is hitting store shelves with an elegant, updated look and two new scents for 2011. Pomegranate Rose and Cocoa Butter join Yardley's line of moisturizing bath bars, featuring natural botanicals and essential oils.

The entire Yardley line received a facelift with vibrant new packaging. The recyclable boxes pop on shelf with bolder colors and the bright botanical illustrations help communicate Yardley's distinct soap scents and product benefits.

"We know women are looking for bath products that offer superior cleansing with 'good-for-you' ingredients, while making their skin feel younger and healthier. Yardley's new products will deliver on that promise," says Randy Sloan, president of brand owner Lornamead. "The new packaging we created will make it easier for women to identify their favorite Yardley scent while encouraging women to try our entire line of bath bars that will delight their senses and create a more luxurious bathing experience."

Source: Yardley of London