Mintel New Product of the Month: 2GO drinks
Staff Packaging Digest -- Packaging Digest, 2/4/2011 6:21:39 PM
Sold in self-heating cans, Fast Drinks’ 2GO beverages are an example of an exothermal process using CaO (calcium oxide) to produce hot drinks for immediate consumption most anywhere. The 2GO drinks are encased in tinplate containers with litho-printed instructions on wraparound insulating plastic labels. They can be prepared in as little as three minutes, using a simple sequence of actions: The consumer first removes the bottom lid from the can; he or she then presses firmly into the water container; the consumer shakes the package until the colored water disappears, then turns the package over; and he or she removes the pull-ring on the upper end of the packaging. Three minutes after the activation sequence, the packaged product will be heated and ready to eat or drink.
This product retails in a recyclable 200ml pack, and is available in five varieties—black coffee, cappuccino, chicken soup, hot chocolate, lemon tea and black coffee.
Talkback
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I would really like to know when these are going to be distributed in the U.S. There is a large, untapped market for these products. They have been very successful in other countries, but virtually unknown in the U.S.
There was a similar product in the U.S. markets (Ralphs, etc) a couple years ago. It seemed to sell well, despite the price premium. But it was discontinued.
Another video clip documenting the temperature increase with time:
After YouTube's URL, type /watch?v=kDy3wMm90Mg&NR=1
Henry Bissell - 2011-18-3 20:31:14 EDT -
Ah, so the CaO reacts with water in a completely separated chamber below the actual canister holding the consumable liquid/beverage. It does not react directly with the beverage, but acts like a mini chemical stove to heat it.
Paul G. - 2011-2-3 22:04:19 EST -
Wait, it DOES have a video demo!
www.youtube.com/watch?v=ipoYGxLkFc4
Paul G. - 2011-2-3 13:18:19 EST -
This article really needs a video demo!
Paul G. - 2011-2-3 13:13:51 EST
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