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Shock Top beer fans can ‘live life unfiltered' with new 12-oz cans
Linda Casey -- Packaging Digest, 6/6/2011 4:20:11 PM
Beginning June 13, Shock Top Belgian White will be available for the first time in aluminum cans. "We know fans of this Belgian-style wheat ale have a wide range of interests, and now, they have an easy-to-transport package they can bring anywhere life takes them," says Andy Goeler, vp of import, craft and specialty brands for Anheuser-Busch. "Shock Top's popularity just continues to increase year after year with a 24 percent growth in 2010 alone, and with the growth in canned beer sales over the past several years, we're excited to bring the two together."
The award-winning Belgian-style unfiltered wheat ale is naturally cloudy, has a light golden color and a citrusy aroma. Shock Top is brewed with orange, lemon and lime peels and coriander. The brew will be sold nationwide in 12-packs of the bright orange 12-oz pull-tab cans.
Earlier this year, Shock Top Belgian White rolled out its first extension with Shock Top Raspberry Wheat, available nationwide on draught and in six-packs of 12-ounce bottles. Shock Top Belgian White also introduced 22-oz bottles to its packaging line-up, to provide even more options for Shock Top fans to enjoy their favorite Belgian-style wheat ale, whatever the occasion.
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Beginning June 13, Shock Top Belgian White will be available for the first time in aluminum cans. "We know fans of this Belgian-style wheat ale have a wide range of interests, and now, they have an easy-to-transport package they can bring anywhere life takes them," says Andy Goeler, vp of import, craft and specialty brands for Anheuser-Busch. "Shock Top's popularity just continues to increase year after year with a 24 percent growth in 2010 alone, and with the growth in canned beer sales over the past several years, we're excited to bring the two together."
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