Rush Limbaugh dresses his new iced tea brand in a patriotic theme
Posted by Lisa McTigue Pierce -- Packaging Digest, 6/22/2011 9:57:28 AM
Two If By Tea is a modern twist on the famous line "one if by land, and two if by sea" in Henry Wadsworth Longfellow's poem, "Paul Revere's Ride." Proving one more time that he can find new ways of continuing a conversation with his listeners, Limbaugh again made the point, "The liberals are coming, folks, the liberals are coming, and it's time to warn everybody!", in a style reminiscent of Paul Revere's famous warning cry to patriots in 1776.
"Two If By Tea is the brand name and there I am, in all of my glory on every bottle as Rush Revere!" Rush Limbaugh said, as he described the tea and the packaging, featuring Rush Limbaugh dressed to look like Paul Revere. "It's time to sound the alarms and have a little fun at the same time," commented Limbaugh.
Limbaugh reinforced his patriotism today, in describing the manufacturing process. Two If By Tea is proudly assembled, packaged and distributed in America, reflecting American values and a patriotic theme.
"Developing and bringing Two If By Tea to market has been a unique American experience for all of us who worked on the project. We were all reminded of the blessings bestowed upon our country by our Founders and the Constitution, who fought to create and safeguard the fundamental values of a free society, knowing that it was limited government and belief in the greatness of the American people that established the concept of American Exceptionalism," Rush Limbaugh wrote in the "Dear America," letter found on the product website, www.twoifbytea.com.
The iced tea is available to consumers nationwide via a website, TwoIfByTea.com, and not available immediately in any retail stores. Twelve packs of 16-oz bottles of Two If By Tea, in Regular and Raspberry flavors, are available for $23.76, with shipping costs included for delivery in the continental United States. First day orders were so brisk that consumers had to wait for some period of time given the immediate demand upon Limbaugh's announcement. Consumers in all 50 states purchased the product before the end of the day. "We strive for excellence in tea!" Limbaugh commented.
Two If By Tea branded iced tea is the result of a years' hard work and hands on exploration for the finest ingredients. Two If By Tea Original and Raspberry flavor beverages are made with real sugar, and without high fructose corn syrup. The Diet Original and Diet Raspberry flavors are so full of flavor, you would never know you were drinking a sugar and calorie free beverage.
Two If By Tea is a proud sponsor of the Marine Corps-Law Enforcement Foundation (MC-LEF) and will donate a minimum of $100,000 to MC-LEF beginning in June 2011. The Marine Corps-Law Enforcement Foundation is certified as one of America's best charities and provides assistance to the children of United States marines and federal law enforcement personnel who were killed on duty or died under extraordinary circumstances while serving our country.
Two If By Tea will be advertised to consumers on radio, digital media and outdoor displays. A forthcoming large national promotion and product sampling opportunities will be unveiled in the coming days. The national outdoor billboard campaign debuts the first national campaign, "From Tea to Shining Tea."
Source: Sound Mind LLC