Danimals' promo uses under-pack codes to encourage kids to play outside
Posted by Lisa McTigue Pierce -- Packaging Digest, 8/16/2011 9:19:12 AM
It's not easy being a kid—so Danimals says, give kids a break! With the launch of Danimals "Rally for Recess," you can "rally" efforts in your community to give kids the chance for more outdoor fun. By collecting Danimals package codes and entering them online at www.RallyForRecess.com, five lucky schools across America will have the opportunity to win a playground makeover of up to $20,000 and an all-day recess celebration that could include a climbing wall, dunk tank, obstacle course and large slide.
Whatever happened to recess?
Experts agree that time spent playing outside can help kids release energy, socialize with peers, develop emotionally and physically, and learn to be creative and spontaneous. Yet playtime is becoming more infrequent every day. In fact, in the last two decades, children have lost an average of eight hours of free play a week and in some cities new schools are now being built without playgrounds.1 This decline has caused the American Academy of Pediatrics to call the lack of playtime a national crisis since decreased physical activity may lead to greater rates of childhood obesity, a rapidly growing epidemic.2
"Play is a critical component of healthy childhood development," says Dr. Joanna Dolgoff, a pediatrician, child obesity expert and author of Red Light, Green Light, Eat Right. "A lack of physical activity can definitely have a negative impact on a child's intellectual and physical development."
The current recommendation is for children to engage in at least 60 minutes of moderate to vigorous physical activity each day.3 It has been further recommended that half of the amount of physical activity take place at school, including at recess.4
Recess reinvented, refreshed and revitalized
In keeping with Danimals' longtime dedication to helping kids balance good nutrition with an active lifestyle, now through Feb. 8, 2012, Rally for Recess invites families to collect codes on Danimals packages (or free by mail) and enter the codes online so their school could be one of five lucky winners.
The chance to win the new playground and all-day recess party is as easy as 1-2-3:
1. Visit RallyforRecess.com
2. Enter codes found under the packaging wrap
3. Go outside and play!
1 Elkind, David. "Can We Play?" Greater Good 2008: Web.
2 Ginsburg, Kenneth. "The Importance of Play in Promoting Health Child Development and Maintaining Strong Parent Child Bond." PEDIATRICS. 119.1 (2007): 182-191. Print.
3 "Building ‘Generation Play': Addressing the Crisis of Inactivity Among America's Children." Stanford Prevention Research Center Stanford University School of Medicine. (2007): Print.
4 "Building ‘Generation Play': Addressing the Crisis of Inactivity Among America's Children." Stanford Prevention Research Center Stanford University School of Medicine. (2007): Print.
Source: Dannon Co. Inc.