Superior Farms launches value-added lamb products in easy-prep packaging

Posted by Lisa McTigue Pierce -- Packaging Digest, 9/14/2011 12:07:59 PM

Superior Farms meatloaf tray Superior Farms continues its innovative development of value-added lamb products with a fall line-up of retail comfort food items. They include:

• 2.5 lb pre-marinated cook-in-the-bag leg of lamb
• 1.5 lb lamb and beef pre-seasoned meatloaf mix in an oven-ready tray
• 1.5 lb lamb and beef pre-seasoned classic stew

All items are developed to help make lamb an easy to prepare, flavorful and, most importantly, affordable dinner option. New research from the American Meat Institute shows that breaking these barriers in the mind of today's shopper should lead to more lamb sales and consumer satisfaction.

"We're really showing the versatility of lamb with this product line," says Angela Gentry, Superior Farms' director of marketing. "What used to be just a special-occasion protein is really becoming an everyday item that lends itself well to great, classic flavors."

Superior is using its cutting-edge packaging technology to assist consumers. "Our cook-in-the-bag leg is back by popular demand in a smaller size and retains great flavor," says Gentry. "And the oven-ready tray for the meatloaf couldn't be easier."

All items are available to order.

Source: Superior Farms

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