Bakery launches new packaging tin for famous cookies
John Kalkowski -- Packaging Digest, 10/23/2011 9:23:31 PM
With more than 75 years of experience baking Europe's favorite cookies, Lotus Bakeries announces the release of new packaging for Anna's Thins, available throughout North American markets this month. The new packaging was created by award-winning design firm Turner Duckworth for all four Anna's Thins flavors: Ginger Thins, Almond Thins, Orange Thins and Chocolate Mint Thins.
"The Turner Duckworth design team has done an excellent job of honoring - yet energizing - the look and feel of the original Anna's Thins, which many have grown to know and love."
Anna's Thins are known around the world for its 100 year-old secret family cookie recipe, which originated in Sweden by the Karlsson family in 1929. Today, more than 1 billion Anna's Thins are sold globally, making them the world's best selling ginger thins. Baked in Sweden using all natural ingredients, Anna's Thins are perfectly thin and deliciously crisp.
Anna's Thins new look, created by world-renowned San Francisco-based design firm Turner Duckworth, looks back to the brand's heritage. The logo has been refined and restored and new photography reinforces the appeal of these unique cookies and their distinctive flavors. The new design revitalizes the brand with authentic and relevant meaning, with an eye toward attracting a broader audience.
"We focused on the unique shape and ritual of eating Anna's cookies. The cookie cutter appears to have actually cut the window in the packaging, revealing the cookies inside. We turned a potential negative-broken cookies- into a positive, by observing Swedish folklore and inviting people to make a wish," said Sarah Moffat, Turner Duckworth Creative Director.
"We are excited to announce the launch of the new Anna's Thins packaging," said Marco de Leeuw, Executive President of Lotus Bakeries North America. "The Turner Duckworth design team has done an excellent job of honoring - yet energizing - the look and feel of the original Anna's Thins, which many have grown to know and love."
To commemorate this significant occasion, Lotus Bakeries and Turner Duckworth have designed a special collector's edition Anna's tin, which will be included for a limited-time in all Anna's Thins three-package trays at retailers across North America. Anna's customers can also order a Collector's Edition Tin through the website www.annasgingerthins.com.
Look for the new Anna's Thins packaging this fall at major grocery, drug and specialty stores throughout the U.S. To learn more about the new Anna's Thins packaging, please visit www.annasgingerthins.com.
More and more consumers are being rooked in to buying things and if they bite, they are caught in paying a great amount more than advertised. Recently I ordered some K-cups for my coffee maker (ones you could put your coffee in) advertised for $9.99 and the final charge was over 42.00. No way you can outdo them...if you send them back, you have to insure them to be sure they are delivered and pay additional postage. You can't win so I will not order something I have to pay for like this again. So glad I read the feedback on your offer! Disgusted although I do like your cookie. Will NOT order the FREE cookie container and may not purchase your cookies any more.
Billie Joiner - 2013-17-6 09:47:54 EDT
oops, bad PR, Anna's - I was thinking "hmm, I don't buy them that often but if I had a nice little free tin to keep them crisp and serve them from...." - and I figured that was the rationale behind offering a "free" tin - imagine my surprise.... "bad scene, Bix" - at least I found this kind of interesting site tho - note for example they list "sustainable packaging" high up - Anna's (and whoever made these decisions!) - wake up!!! do something GOOD - free indeed - now when I see Anna's in the store, wonder what I'll do
Robin Campbell - 2013-22-5 13:18:07 EDT
False Adverstising is a CRIME .. when you offer a FREE tin then I should get a free TIN. I love the ginger thins...and I collect MANY tins from bakeries....but I will never again attempt to get one of yours, after reading the other comments posted here. Free only if I pay shipping and buy 3 boxes......grrrr...
Rita M. Mahler - 2013-15-5 12:48:16 EDT
Glad I read previous feedback before attempting to get "free" tin. Repeating the others, product is great, but tacky offer.
Gwen - 2013-6-5 16:11:38 EDT
What a sleezy way to treat a loyal cusomter! I've loved Anna's Thins for years, and thought I'd like to have one of their "free tins." I would hardly call a $5.00 shipping fee and the purchase of a 3-pack of cookies free. Especially considering the fact that I had actually already purchased 3 separate boxes prior to even reading about the silly tin offer. This is really tacky, and totally uncalled for when you have such an excellent product to begin with. Shame on you.
Nancy Ricketts - 2013-27-4 20:43:09 EDT
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