Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 12/6/2011 11:29:06 AM
Julien's Auctions, an entertainment and celebrity auction house, had more than a Coke and a smile when a Coca-Cola bottle original sketch and a Coca-Cola prototype bottle brought in record sales at auction. Bidders from around the world bid against each other in frenzy to own the two pieces of Coca-Cola memorabilia. Offered was a pencil on paper concept sketch of the 1915 contour Coca-Cola prototype bottle by Earl R. Dean which is the only concept sketch of the bottle ever made. The sketch sold for a world record $228,000 and a contour Coca-Cola prototype bottle designed by Earl R. Dean. In 1915 when most beverages were packaged in generic, straight sided bottles, bottlers worried that Coca-Cola was easily confused with imitators. Benjamin Thomas, co-founder of the Coca-Cola Bottling Company, came up with the solution. He stated "We need a bottle which a person can recognize as a Coca-Cola bottle when he feels it in the dark." The prototype bottle sold for a world record of $240,000.
Coca-Cola is the leading beverage company with iconic symbols, logos and slogans. Celebrities have even been known to give homage to their favorite drink. Bob Dylan sang, "Sailing ‘round the world in a dirty gondola/Oh to be back in the land of Coca-Cola," and the famous playwright Henry Miller was known to say, "Without Coca-Cola life is unthinkable."
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete...
more
ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated...
more
QuickLabel Systems makes and sells digital color label printers and barcode label printers for use by manufacturers of foods, beverages, pharmaceuticals, chemicals, and more...
more
Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)...
more
Hitachi America Ltd., Industrial Components & Equipment Division, supplies a broad range of industrial products and services. The division supplies sophisticated industrial equipment, components and services for application in pharmaceutical...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for free flowing and viscous liquids. Fogg serves a growing number of dairy, spirits, water, food and beverage, pharmaceutical and...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers...
more
Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 50 years of making sure little things don't turn into big problems, we know...
more
DOMINO is one of the world's largest manufacturers of digital printing solutions and is publicly traded on the London Stock Exchange. Our products are used for date coding, product marking, serialization and variable printing. Among our customers...
more
Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in...
more
Julien's Auctions, an entertainment and celebrity auction house, had more than a Coke and a smile when a Coca-Cola bottle original sketch and a Coca-Cola prototype bottle brought in record sales at auction. Bidders from around the world bid against each other in frenzy to own the two pieces of Coca-Cola memorabilia. Offered was a pencil on paper concept sketch of the 1915 contour Coca-Cola prototype bottle by Earl R. Dean which is the only concept sketch of the bottle ever made. The sketch sold for a world record $228,000 and a contour Coca-Cola prototype bottle designed by Earl R. Dean. In 1915 when most beverages were packaged in generic, straight sided bottles, bottlers worried that Coca-Cola was easily confused with imitators. Benjamin Thomas, co-founder of the Coca-Cola Bottling Company, came up with the solution. He stated "We need a bottle which a person can recognize as a Coca-Cola bottle when he feels it in the dark." The prototype bottle sold for a world record of $240,000. 
VIEW ALL GALLERIES
