Redesign brightens pen packaging

Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 1/17/2012 12:15:36 PM

Platignum pen packaging by Falcon Falcon Design Consultants has helped create new packaging for pen brand Platignum, which the company says takes its cues from designer luggage and fashion brands.

The Platignum Pen Company was founded in London in 1919. In the 1940s it created ‘spy pens' containing maps and compasses for the Ministry of Defence and in the 1950s it developed the first retractable ball-point.

The company was acquired by Snopake Group in 2007. Snopake appointed Falcon in July last year to develop new packaging ‘that would convey the brand's quality British credentials and give the products a striking on-shelf presence'.
It was also briefed to develop a coherent pack architecture and range navigation.
The consultancy says it has used the Platignum nib icon to create brand recognition and developed a personality for each pen type with a hand-written signature.

The new packaging is launching at the Paper World conference in Frankfurt, Germany on 28 January.

Source: Falcon Design Consultants
.

Talkback

We would love your feedback!

Featured Company

SATO

SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete... more
ECONOCORP, INC.

ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated... more
QuickLabel Systems

QuickLabel Systems makes and sells digital color label printers and barcode label printers for use by manufacturers of foods, beverages, pharmaceuticals, chemicals, and more... more
Bosch Packaging Technology

Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)... more
Hitachi America, Ltd.

Hitachi America Ltd., Industrial Components & Equipment Division, supplies a broad range of industrial products and services. The division supplies sophisticated industrial equipment, components and services for application in pharmaceutical... more
Markem-Imaje

Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje... more
Fogg Filler

Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for free flowing and viscous liquids. Fogg serves a growing number of dairy, spirits, water, food and beverage, pharmaceutical and... more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje... more
Microscan Systems, Inc.

Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers... more
Thermo Scientific

Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 50 years of making sure little things don't turn into big problems, we know... more
Domino North America

DOMINO is one of the world's largest manufacturers of digital printing solutions and is publicly traded on the London Stock Exchange. Our products are used for date coding, product marking, serialization and variable printing. Among our customers... more
Teledyne DALSA

Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in... more