Chili-infused vodka label bears strong warnings

Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 1/20/2012 10:39:12 AM

Master of Malt Naga Chilli Vodka Online retailers and bottlers Master of Malt have announced the launch of the world's hottest Chili vodka, "100,000 Scovilles - Naga Chilli Vodka", made by infusing vodka with the world's hottest Chili - the Naga Jolokia.

This vodka is certainly not intended to be drunk neat, as it is incredibly fiery, so much each bottle comes with a very lengthy warning. It is named 100,000 Scovilles in reference to the units used to measure the heat of Chilies. Each Scoville unit denotes how many times the Chili must be diluted by its own mass of water until the heat is only just detectable. A Jalapeno, for example, has around 5,000, and so you can imagine just how potent Master of Malt's new Chili vodka really is! The Naga Jolokia, used to make the vodka, can exceed 1,000,000 Scovilles, which is more than most Law Enforcement-grade Pepper Spray.

Master of Malt recommend 100,000 Scovilles - Naga Chilli Vodka be used sparingly to add spice to exotic cocktails, or even in cooking. They strongly urge you do not drink it neat, and definitely do not have it as a shot.

Although you probably shouldn't; the company issues this warning:

By purchasing this bottle, you agree that:
1) I have been warned and fully understand that this product contains extreme heat and should be used and handled responsibly.
2) I use this product entirely at my own risk and I understand the potential danger if used or handled irresponsibly. If I give this product as a gift I will make the recipient aware of the potential danger if used or handled irresponsibly.
3) I accept that the retailer and manufacturer of this product will, under no circumstances, be responsible for, or liable for, any claims of injury or damage arising from the use or misuse of this product and by purchasing this product, whether for myself or as a gift, I acknowledge and agree to this fact without question.
4) I am not inebriated or of unsound mind and am fully able to make a rational decision to purchase this product.

Source: Master of Malt
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As with household chemical cleaning products, another warning should be added stating that this product should not be used in any means other than the intent of the product (or something like that - I don't have a household chemical cleaning product on hand).

Derek Lee - 2012-20-1 14:14:58 EST

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