P&G to eliminate PVC packaging

Heather Caliendo -- Packaging Digest, 1/24/2012 11:35:38 AM

Procter & Gamble cutting PVC from packaging In a move to help eliminate all uses of PVC in its packaging, Procter & Gamble's Oral-B manual toothbrush is now made with Octal Petrochemicals' proprietary DPET (direct PET) sheet, a P&G spokesperson told PlasticsToday.

Prior to this, P&G had used PVC for its toothbrush packaging. The company began to avoid the use of PVC in its packaging in the early '90s, and PVC currently represents less than 1.5% of P&G's total use of its plastic packaging materials, according to the company.

P&G made the switch to PET because it is easier to recycle. In addition, PVC has also been the source of recurring controversy regarding its disposal to household solid waste incinerators, and its compatibility with plastics recycling, the company stated.

"It is a challenge to find technically effective and affordable alternatives to PVC for some applications," the spokesperson said. "However, in partnership with our packaging suppliers, we have overcome many of these barriers."

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