Energy drink pumped up by slim packaging

Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 1/31/2012 11:40:19 AM

Fit Drink energy beverage in Ball cans Functional food producer ActivLab is marketing its Fit Drink product in Poland in beverage cans from Ball Packaging Europe. Fit Drink supports fat burning with L-Carnitine and is just the right product for people wanting to quickly and effectively get rid of a few pounds. The improved formula supports weight loss in three areas: burning calories, metabolism and blocking the appetite.

No industry has seen such rapid growth as the health market. Consumers increasingly make a conscious choice in favor of healthy alternatives. Calorie-reduced, high-nutrient soft drinks are likewise a must for people on the go. To serve this need, Fit Drink - previously only sold in powder form for mixing with still mineral water - is now available ready to drink in a portable and convenient can. The 25 cl aluminum slim can makes Fit Drink the perfect refreshment to carry along for the calorie-conscious consumer. Thanks to its slim profile and low weight, the slim can easily finds space in any sports bag. And because cans are unbreakable, they are the ideal packaging choice for people with an active lifestyle.

Source: Ball Packaging Europe
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