New Schick Xtreme3 Eco uses landfill-bound materials in product, package
Posted by Lisa McTigue Pierce -- Packaging Digest, 2/1/2012 10:24:14 AM
Schick has unveiled the new Schick Xtreme3 Eco is the first disposable razor to use 100 percent recycled plastic in the production of its handle and 100 percent post-consumer paper in its packaging. Made and shipped out of the company's 99.9 percent landfill-free facility in Milford, CT, Schick estimates they'll be saving more than 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor.
"We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave," says Suma Nagaraj, brand manager for Schick Xtreme3. "At Schick, we're taking proactive steps to minimize the impact of our products and manufacturing processes on the environment, and we're continually looking for ways to improve-creating this product was the next step in our journey."
The intrigue of Xtreme3 Eco extends beyond its environmental impact to the story of each razor handle's prior life. To have a more immediate impact on the environment, Schick chose to use post-consumer recycled plastic instead of other biodegradable or recycled materials. Among the items retrieved and recreated in the Eco razor handle are common household items like hangers, buckets and pails. Overall, the recycling effort will save enough plastic each year to go up and down the Washington Monument more than 2,330 times.
"For many years we wanted to launch a more sustainable razor," says Mike O'Malley, director of program management and sustainability for Schick. "We overcame many challenges along the way, like making sure the packaging gave us the quality look, perforation resistance and sealing capacity to hold up to the rigors of shipping. The result was the same exceptional quality and exceptional value razor that our customers know and love, now better for the environment."
Schick Xtreme3 Eco is currently available for both men and women at Wal-Mart with wider, national distribution coming in April 2012. To coincide with Earth month, Schick Xtreme3 is partnering with eco-conscious celebrity-couple—actress Amy Smart and HGTV's Carter Oosterhouse—to launch a contest that challenges consumers to reuse common disposable items and reduce waste by creating a functional item out of recycled materials.
The new Schick Xtreme3 Eco razor allows men and women everywhere to turn the simple act of shaving into a simple act of good. For more information, visit, www.facebook.com/schickxtreme3.
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Schick has unveiled the new Schick Xtreme3 Eco is the first disposable razor to use 100 percent recycled plastic in the production of its handle and 100 percent post-consumer paper in its packaging. Made and shipped out of the company's 99.9 percent landfill-free facility in Milford, CT, Schick estimates they'll be saving more than 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor.
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