Modern moonshine jug still speaks of by-gone era

Posted by Lisa McTigue Pierce -- Packaging Digest, 2/2/2012 10:40:07 AM

Stillhouse Moonshine Stillhouse LLC aims to strike white lightning with the introduction of The Original Moonshine clear corn whiskey in a bootlegger-style jug.

The 750-ml rustic, flint glass container's neck features the customary XXXX along with a looped, glass finger-handle to resemble a prohibition-era moonshine jug that would have made Pretty Boy Floyd smile.

While the jug has a roaring twenties appearance, it capitalizes on contemporary packaging strategies to advance the Original Moonshine brand. "Stillhouse Moonshine" is embossed around the bottom-diameter of the jug and the brand's howling wolf logo is etched in the bottle's shoulder. The bottom is embossed with the Stillhouse name and logo so fellow-drinkers can identify the brand.

The label is clear film with a three-color decoration. The jug's bar-top closure features a 45-mm closure disk that has the appearance of weathered copper and displays the brand's logo. It uses a synthetic cork.

Stillhouse LLC was founded in 2010 and is located in Culpeper, VA. The Original Moonshine clear corn whiskey is 80-proof and is distilled from locally-grown corn in a prohibition-era copper pot still.

TricorBraun—one of North America's largest providers of jars, bottles and other rigid packaging components—facilitated the design and manufacture of the prohibition-style whiskey jug for the Stillhouse Distillery LLC and won a bronze award for its originality at the 2011 National Assn. of Container Distributor's annual competition.

Source: TricorBraun

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