Putting an existing item in different packaging can transform the product and create something that's totally new. That was the case with Kraft's Jet-Puffed Mallow Bits—the product takes the tiny, crunchy marshmallows (affectionately known as "marbits"), produced as an ingredient or sold in bulk foodservice, and puts them into a shaker container much like the ones used for the company's parmesan cheese.
"It's a good example of bringing an exciting product to the consumer, leveraging an existing packaging technology," says Pat Kocher, director of grocery packaging for Kraft Foods.
The Jet-Puffed brand first launched in 1958. According to associate brand manager Matthew Weiss, with the exception of periodic innovations (such as holiday shapes and flavor variations), the product line remained relatively stable until chocolate-covered Mallow Bites were introduced in 2009; Jumbo Mallows followed, and StackerMallows were released in 20111. The team determined now was the time to bring Mallow Bits to the retail market in a shaker container.
Because the item married existing product and packaging technology, speed to market was lightning fast-90 days from the drawing board until its U.S. retail debut in December 2011. The PET container is manufactured by Plastipak, the closure is made by Berry Plastics and the film label is printed by South Eastern Printing. .
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete...
more
ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated...
more
QuickLabel Systems makes and sells digital color label printers and barcode label printers for use by manufacturers of foods, beverages, pharmaceuticals, chemicals, and more...
more
Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)...
more
Hitachi America Ltd., Industrial Components & Equipment Division, supplies a broad range of industrial products and services. The division supplies sophisticated industrial equipment, components and services for application in pharmaceutical...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for free flowing and viscous liquids. Fogg serves a growing number of dairy, spirits, water, food and beverage, pharmaceutical and...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers...
more
Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 50 years of making sure little things don't turn into big problems, we know...
more
DOMINO is one of the world's largest manufacturers of digital printing solutions and is publicly traded on the London Stock Exchange. Our products are used for date coding, product marking, serialization and variable printing. Among our customers...
more
Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in...
more
Putting an existing item in different packaging can transform the product and create something that's totally new. That was the case with Kraft's Jet-Puffed Mallow Bits—the product takes the tiny, crunchy marshmallows (affectionately known as "marbits"), produced as an ingredient or sold in bulk foodservice, and puts them into a shaker container much like the ones used for the company's parmesan cheese.
VIEW ALL GALLERIES
