Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 2/7/2012 10:58:12 AM
Patron Spirits announces the launch of the first brand extension for the highly successful Patron XO Cafe coffee liqueur line. Available in the first quarter of 2012, the new Patron XO Cafe Dark Cocoa combines high-quality Patron Silver tequila and the light essence of coffee with an extraordinary chocolate flavor to create a unique and enjoyable ultra-premium liqueur.
"Patron XO Cafe has quickly become one of the fastest-growing products in our portfolio, and the success and excitement surrounding this brand has definitely energized the coffee liqueur category overall," said Ed Brown, President and CEO of Patron Spirits International. "When we looked at how we could build on what makes Patron XO Cafe so special, chocolate was such a natural fit," Brown added.
Chocolate, a word that originates in Mexico's Aztec cuisine, has been used as a drink for nearly all of its history. The high-quality Criollo variety of chocolate in Patron XO Cafe Dark Cocoa is produced in Mexico's Tabasco region. The coffee comes from the Mexican states of Veracruz and Chiapas.
Distilled at 60 proof, Patron XO Cafe Dark Cocoa is characterized by its deep, dark brown color, and an aroma of fresh coffee balanced with cocoa. The taste is dry, not sweet like many other coffee liqueurs, combining the rich flavors of fresh-roasted coffee, fine chocolate and light tequila. The finish is smooth, yet dry.
"Patron XO Cafe has always been one my proudest achievements," said Francisco Alcaraz, Patron's master distiller who created the recipe for the entire line of Patron tequilas and liqueurs. "And, I'm very excited to present Patron XO Cafe Dark Cocoa, an elegant spirit with a precise, balanced blend of Patron tequila, coffee and rich chocolate that took several years to perfect."
Patron XO Cafe Dark Cocoa is highly versatile and delicious in any number of cocktails or after-dinner drinks. The liqueur is also enjoyable served on its own over ice, or used as a topping for ice cream and other imaginative desserts.
Patron XO Cafe Dark Cocoa is produced and bottled at the Hacienda del Patron distillery in the highlands of Jalisco, Mexico, handcrafted with the same attention to detail and quality as all Patron tequilas and liqueurs. It is available in 50ml, 375ml and 750ml sizes and packaged in the eye-catching handmade Patron XO Cafe glass bottle, a frosted version of the iconic cork-closed Patron tequila bottle. The label and outer box for Patron XO Cafe Dark Cocoa are accented in bold red.
SWEET DREAMS Ingredients: 2 oz. Patron XO Cafe Dark Cocoa 3/4 oz. Ultimat Vodka 1 oz. Caramel syrup Method: Shake all ingredients with ice and strain into a cocktail glass. Garnish with a caramel rim.
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