Craft beer takes flight in aluminum cans
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 7/31/2012 10:49:51 AM
Sky High Rye is brewed with 80 percent English barley malt and 20 percent rye malt. It boasts a floral aroma of resinous hops with contributing notes of lemons, peaches and pine needles, and is anchored by the sweet, malty flavor of toffee and freshly-baked pumpernickel bread. It is six percent alcohol by volume.
"Sky High Rye has been an excellent complement to our stable of beers," said Tim Surprise, owner, Arcadia Brewing Co. "The label features really beautiful illustrations, and Rexam has successfully transferred that beauty onto their can. This beer in cans will provide our customers with a year-round rye pale ale that will not disappoint."
Arcadia Ales chose to launch Sky High Rye in aluminum cans because of their portability and accessibility. Cans are more widely accepted at golf courses, beaches and many other outdoor venues where glass is often prohibited.
Surprise added: "Our consumers will no longer be limited by the restrictions of a glass container, which ultimately makes Sky High Rye more accessible to our loyal fans. That's what it's all about for us."
Arcadia also benefits from the fact that cans are the best environmental and sustainability choice with a recycle rate at more than double any other beverage package. This is the second beer in the Arcadia Ales family to expand into aluminum. Last year, the company launched its seasonal Whitsun Ale in 12 oz. Rexam cans.
"Rexam is pleased to continue its partnership with Arcadia to help them extend their product offerings in beverage cans," said Rich Grimley, president and CEO, Rexam Beverage Can North America. "Our aluminum can is a great packaging solution for craft beer, and it enables their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."
Arcadia Brewing Co. is expanding, and recently broke ground on a 25,000 square-foot brewery and 4,500 square-foot pub/eatery in Kalamazoo, Mich. The new facility will increase the company's production capacity from 12,000 barrels annually to over 30,000.
Sky High Rye in aluminum cans is currently available at select retailers in Michigan, Illinois, Ohio, Missouri, Kansas, Pennsylvania and Kentucky.
Source: Arcadia Brewing Co. via PR Newswire
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Can use by craft brewers will only increase. Yes, of course, pour into a glass to enjoy. Been to Percy St in Philly - carries nothing but can beer. Awesome.
MPM - 2012-17-8 10:04:46 EDT -
Craft Beer in cans doesn't seem to align.
Cans seem to be mainstream beers only however it does seem to be a growing trend.
I would be interested to understand rate of sale vs bottled craft beers
Barrie Gibson - 2012-4-8 01:17:42 EDT -
Billy, you need to pour your beer OUT of the can into a glass. Putting your lips on the uncoated lid may be your problem. Cans are a superb container for preserving the quality of beer, more so than a bottle, but there needs to be more education to that fact.
The cost on the other hand is entirely your call. The beer is either good enough to sell well at $10/6 pack (or 4 pack pints), or it isn't. The can has nothing to do with it, unless you merely have a perception problem with beer in cans.
ES - 2012-3-8 08:40:39 EDT -
As a person who enjoys craft beers, I cannot stomach paying $10 for a six pack of craft beer in cans. Sorry, but beer in glass tastes a whole lot better. I will not buy craft beer in cans. If everyone does the same thing the brewers will get the message.
Billy Haas - 2012-31-7 15:26:52 EDT
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