Design innovation takes center stage at conference
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 8/21/2012 9:54:37 AM
Packaging Digest is proud to offer an all-new event, Packaging Design 2012: Innovation from concept to consumer, to help the packaging industry continue to meet today's demand for innovative packaging solutions. Held September 25-26, 2012 in the packaging hub of Chicago, this unique two-day conference will join the perspectives of packaging designers, manufacturers, and engineers in a noble effort to provide the industry with the best possible tools to effectively translate design concepts into manufacturing solutions.
Packaging Design conference will look at the entire life-cycle of packaging development from concept and structure to manufacture and distribution. "At Packaging Design 2012, we aim to pinpoint how great designs and branding can be translated into packaging that meets production and cost goals, too," says John Kalkowski, Editorial Director of Packaging Digest. "Utilizing the latest technology, brands are creating packaging that really enhances the customer experience."
Key topics will include:
• Innovation in packaging design to build strong brands
• Consumer research on how to create emotional connections with consumers through packaging design
• Trends in user-centric design and communicating "value" in design
• Structural packaging innovation and purpose-inspired design
• Open innovation strategies
• Streamlining the production process and in-house 3D printing
• New technologies in materials and manufacturing
• Retail-ready packaging solutions
• Sustainability in materials and distribution
"Today, packaging design is poised to be the core media element that physically and emotionally connects consumers with great products and further propels brand value," claims Keynote Speaker, Vince Voron, Associate VP and Head of Design of Coca-Cola North America and former Senior Industrial Design Manager at Apple. Voron will kick off the conference at 9:00am, September 25, 2012 with a discussion on global trends and strategies in packaging design, how to incorporate packaging design into overall brand strategy, and how to promote creative teams and working environments.
Other focused presentations and case studies will be delivered by notable speakers including Jeff Loth from Microsoft, Garry Kohl from Frito-Lay, Mark Dressel from MillerCoors, Robert Croft from Swerve, Joe Schurtz from Perception Research Services, Sal Pellingra from Ampac, Oliver Campbell at Dell, John McComb from Campbell's Soup Company, to name a few. The full conference program can be found here.
"At Packaging Digest we are very excited to offer Packaging Design 2012 as a means to promote growth and shared learning among packaging professionals," says Kalkowski. "The speakers at this conference are leaders in the area, and they are willing to share how they are achieving some of these key advances in packaging."
About Packaging Design 2012
The Packaging Design 2012 conference, being held September 25-26, 2012 at the Field Museum in Chicago, is bringing together top brands, packaging designers, manufacturers, and engineers in a first ever, expert-led conference focused on packaging design solutions from concept to consumer. This event is produced by Packaging Digest magazine. Register for the conference before August 15, 2012 to save $100 and attend for only $799. See the full program and register here. Please reference Marketing code PR at registration!
Source: UBM Conferences via PR Newswire
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