Madden NFL 13 plays with smart packaging features
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 9/6/2012 9:20:00 AM
SpyderLynk, a leading mobile engagement platform company for marketers and creator of the SnapTag, announced today that EA SPORTS new blockbuster NCAA Football 13, and newly released Madden NFL 13 video games are featuring SnapTags on packaging to engage with video game enthusiasts. SnapTags provide gamers with a mobile gateway to instantly receive game information, demonstration videos and an opportunity to instantly connect with EA SPORTS on Facebook.
"SnapTags provide EA SPORTS with an opportunity to connect with fans in a unique way," said Nicole Skogg, SpyderLynk Founder and CEO. "By simply snapping a picture of the EA branded "Show Me More" SnapTag, fans are able to preview highlights of the new game on their mobile phones and even connect with EA SPORTS on Facebook. This innovative use provides a fun and easy way to get fans involved to build brand awareness and drive sales conversions."
"SpyderLynk offers an innovative mobile marketing technology solution that provides us the opportunity to connect instantly with any gamer who has a camera phone," said Christopher Erb, Vice President Brand Marketing, of EA SPORTS. "We were attracted to SnapTags because they are fully customizable and scalable."
NCAA Football 13 is developed in Orlando, Florida by EA Tiburon. NCAA Football 13 is now available and retails for $59.99 on the Xbox 360 and the PlayStation 3.
Madden NFL 13 is developed in Orlando, Florida by EA Tiburon. Madden NFL 13 is now available and retails for $59.99 on the Xbox 360 and the PlayStation 3, and is also available for $49.99 on Nintendo's Wii console and $39.99 on PlayStation Vita system. For smartphone users, download the SnapTag Reader App for iPhone or Android. Or text APP to 95871 to get the link to download the SnapTag Reader.
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