Wine drinkers show partisan packaging preferences
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 9/10/2012 5:01:00 PM
By Heather Caliendo, PlasticsToday
Add this to another topic conservatives and liberals disagree on: wine packaging.
Wines & Vines editor Jim Gordon wrote in his article "Partisan Packaging and Variation" that in wine packaging terms, conservatives favor glass bottles and natural corks. Liberals prefer bag-in-box, PET, paper cartons, foil pouches and now even ceramic and aluminum bottles, plus screwcaps, synthetic corks and even stoppers made from glass.
In essence, according to Gordon, conservatives think inside the bottle, while liberals think outside the bottle.
I have to say I'm not sure what the method was for measuring this and obviously there are expectations to every rule. I failed to find a scientific study that confirms this thought process. However, Gordon's column did strike a chord with one winery.
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