Folgers Instant Coffee Crystals unveils a fresh new look
Posted by Lisa McTigue Pierce, Editor -- Packaging Digest, 9/20/2012 10:12:32 AM
The new Folgers Instant Coffee Crystals packaging makes preparing a rich, flavorful cup of coffee easier and more convenient. The makers of Folgers Coffee have introduced a fresh new look of Folgers Instant Coffee Crystals, the No. 1 brand of Instant Coffee in the United States*. The new consumer-friendly packaging redesign features an ergonomic shape with an easy-open flip top lid and the same great-tasting flavor and aroma of Folgers Instant Coffee Crystals inside.
"Folgers is committed to offering a wide variety of delicious, convenient coffee options no matter what the occasion," says Maribeth Badertscher, vp, corporate communications, The J.M. Smucker Co. "Designed with the instant coffee drinker in mind, the new look of Folgers Instant Coffee Crystals boasts the same rich, flavorful taste and aroma that consumers have always known and loved, now with the added convenience of an easy-to-grip shape and flip top lid."
The ergonomic shape and new 3-oz size offering help make storage more convenient while the easy-open flip top lid makes a fresh, quick cup of coffee even easier to enjoy. Now available nationwide wherever groceries are sold, the newly redesigned Folgers Instant Coffee Crystals are available in both Folgers Classic Roast and Classic Decaf varieties for $3.49 to $3.69.
Additionally, Folgers Instant Coffee Single Serve Packets allow coffee-lovers to instantly savor the rich aroma and delicious taste of Folgers while on the go. Folgers Instant Coffee Crystals are available in single serve packets in Folgers Classic Roast (7 count) and Decaf Roast (6 count) varieties each for approximately $1.09.
* SymphonyIRI All Outlet Share Report, Data 52 Weeks Ending 2/20/12.
Find Folgers on Facebook or visit www.Folgers.com for a full list of Folgers Coffee varieties, product locator and recipes.
Source: J.M. Smucker Co.
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