Chia Pet packaging puts candidates head to head
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 10/2/2012 9:28:49 AM
Now there is a new kind of poll about the Presidential election - the "Chia Poll." While Romney and Obama are battling it out in the political polls, Chia versions of Romney and Obama are battling it out at K-mart stores and online. These percentages are compiled from internet sales and in-store sales at K-mart.
In the most recent sales data available from Joseph Enterprises, Inc. of San Francisco (the company that markets Chia Obama and Chia Romney), the reported sales figures since the start of the first airing of Joseph Enterprises' TV commercial featuring both Chia Romney and Chia Obama (from September 17, 2012 - September 29, 2012) are as follows: Chia Obama 69.6% vs. Chia Romney 29.5%.
Additional sales for items in Joseph Enterprises' "Freedom of Choice" collection during these same dates were for Chia Gingrich 0.3% and Chia Ron Paul 0.5%.
These results reflect the latest sales figures reported to Joseph Enterprises from K-mart and online retailers Amazon.com, Drugstore.com and www.Americanchia.com according to Joe Pedott, President of Joseph Enterprises.
Will the sales of the Chia versions of Obama and Romney reflect the actual outcome of the election? How will the sales figures vary from week to week? Will people buy one Chia version of the candidates or both? "If people buy both Chia versions of the candidates, they could do all sorts of creative things with them, says Pedott. They could make their own videos featuring Chia Romney and Chia Obama. They could stage their own debates. Who knows what people will do with their Chia versions of the candidates? I guess we'll find out online," says Pedott.
The political parties might even use them for fundraising purposes.
People can view the commercial online at www.Americanchia.com. Limited editions of the Chia versions of Mitt Romney and Barack Obama are available at K-mart stores and online at Amazon.com, Drugstore.com and www.Americanchia.com.
Source: Joseph Enterprises Inc.
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