New packaging rejuvenates cleaning products

Jenni Spinner, Senior Editor -- Packaging Digest, 10/1/2012 10:30:00 AM

When a buyer at Home Depot suggested that For Life Products could improve the sales of its Rejuvenate household cleaning and surface restoring products by freshening the design-for starters, moving out of the ho-hum stock bottles and brightening up the unimpressive labels-the company took the advice.

Working with Berlin Packaging, its Studio One Eleven design division and its E3 consulting service, For Life Products tackled the task of revitalizing a total of 21 SKUs-developing a custom bottle design with a flat front to maximize message space, establishing strong new brand colors, coming up with wraparound labels with a range of features (such as color-coding by product type, and QR codes for communicating with consumers) and deciding upon HDPE construction. The Berlin Packaging team also helped For Life switch fillers, warehousing and distribution arrangements to facilitate the refresh.

Within weeks after the madeover packages hit the shelves at Home Depot and other retailers across the country, sales reportedly began climbing and, thanks to connections that staff made at a hospitality-industry tradeshow, the company also was able to gain distribution into the hotel and restaurant industry.
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