Brewery rolls out its 'royal pint'
Posted by John Kalkowski -- Packaging Digest, 10/15/2012 8:32:12 AM
Ball Corp., the largest beverage can company in the world, has teamed with Oskar Blues Brewery of Longmont, Colo., to introduce the first beer packaged in a "Royal Pint" (568-mL) can to the North American market. Oskar Blues launched its signature brew, Dale's Pale Ale, in the supersized can at the Great American Beer Festival in Denver.
"2012 marks the tenth anniversary of the debut of Dale's Pale Ale as the first craft beer available in recyclable aluminum cans in North America," said Chad Melis, marketing director for Oskar Blues Brewery. "We wanted to go big with our anniversary celebration and launching Dale's in Ball's new Royal Pint size is another first for Oskar Blues."
The Dale's Pale Ale Royal Pint will initially feature special edition graphics and will later be available with the same signature graphics as the Dale's Pale Ale 12-oz. aluminum can. Ball is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Oskar Blues is the first brewer in North America - craft or otherwise - to package beer in the unique, sleek-looking can.
"The 568-mL can offers our North American customers a new option to differentiate their brands and appeal to consumers," said Robert Miles, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "Can size is an important element of branding and it is fitting that Oskar Blues is commemorating this special anniversary in a can size that is new to North America."
As with all Ball aluminum beverage cans and aluminum bottles, the 568mL can contains the highest percent of recycled content on average of any beverage package, chills quickly, is stackable and 100 percent recyclable.
Founded by Dale Katechis in 1997 as a brew pub and grill, Oskar Blues Brewery launched its craft-brewed beer canning operations in 2002 in Lyons, Colo. Oskar Blues was the first American craft brewery to brew and can its beer.
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