Mimosas launch in slim packaging
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 10/16/2012 10:02:00 AM
Southwest Wines of Deming, N.M., today is launching its recently renamed Soleil Mimosa in a new sustainable, package for consumers on the go: a 187mL aluminum slim can from Ball Corp.
Southwest Wines, also known as St. Clair Winery, has produced its one-of-a-kind Mimosa beverage for more than 25 years. The ready-to-drink (RTD) beverage blends premium sparkling wine with fresh-squeezed orange juice, resulting in a refreshing Mimosa experience. The product is sold successfully across the United States.
Earlier this year, the popular St. Clair Mimosa beverage was renamed Soleil Mimosa to better capture the essence of the brand. Today, Soleil Mimosa launches in single-serve slim cans, bundled in easy-to-grab-and-go four-packs.
"Aluminum cans are the ideal packaging choice for consumers and for all types of beverages because cans go anywhere, are 100-percent recyclable and offer flavor protection and longer shelf life," says Robert M. Miles, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "With eye-catching graphics and unique shapes and sizes, aluminum cans give active consumers expanded opportunities and venues to enjoy beverages in nontraditional settings."
Wine in cans is becoming increasingly popular as a lightweight, unbreakable alternative to traditional wine packaging.
"The 187mL slim can is a game-changing packaging solution with respect to our pre-mix Mimosa, and more broadly speaking, to the premium wine industry in general," says Robert Roeloffs, marketing manager for Southwest Wines. "The aluminum can format establishes our brand identity and reinforces the key aspects of our Mimosa product - namely its high freshness and refreshment qualities, convenience, portability and fun factor."
As with all Ball aluminum beverage cans and aluminum bottles, the 187mL slim can contains the highest percent of recycled content on average of any beverage package, chills quickly, is stackable and is infinitely recyclable.
Source: Ball Corp.
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