Prestige Cosmetics debuts new cosmetics, packaging
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 11/6/2012 9:27:00 AM
Prestige Cosmetics, an innovative, international cosmetics company serving over 46 countries, today announced the release of its newest line, Total Intensity. With the aura of a classic, confident, daring and chic woman, Prestige now elevates her makeup expectations to the next level. The new line, named for its high intensity pigments, extended wear and color technology, is now available online and in ULTA Beauty store locations.
"We are so pleased to add the new Total Intensity line from Prestige Cosmetics to our selection at ULTA Beauty," said ULTA Beauty Vice President of Mass Merchandising & Pricing, Barbara Zamudio. "As the popularity of long-wearing cosmetics continues to grow, we believe this exclusive collection will be a perfect fit for our customers."
Total Intensity is a collection of eight long-wearing eyeshadows, six budge proof liquid liners, 10 smudge proof pencil eyeliners and mascara all in beautiful upscale packaging to match the newest shades.
"The innovations we have developed are what set Prestige Cosmetics apart from the competition, and Total Intensity does exactly that," said Gisele Candito, senior vice president of Prestige Cosmetics. "The fierce colors and uniqueness of the line really add a new element to the Prestige brand."
The Total Intensity eyeshadow collection consists of long-lasting, highly-pigmented powders that use duochrome pigment, an advanced color technology that creates a unique multi-dimensional look ranging from multi-color to bold. It's smudge and crease proof and can be used wet or dry to intensify the color.
For those looking for the perfect smoky eye, Prestige's eyeliner pencils mix bold colors with deep black undertones. The shades have an iridescent glow and smooth texture that create a smudge proof and waterproof line. The Against All Odds liquid ink eyeliners are the ultimate waterproof liquid liners with intense colors for an all-day, stay put look. The Total Intensity Dramatic Precision Mascara creates length, volume and intense dark color with a simple stroke. The cone shaped brush is specially designed to grab and coat each lash for extended wear.
"By developing products and concepts that are beyond consumers' expectations, Prestige continues to heighten its brand in the makeup industry and to set trends with superior quality products at affordable prices," said Candito.
Source: Prestige Cosmetics
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