Powdered tea launched in striking single-serve sachets
Jenni Spinner, Senior Editor -- Packaging Digest, 11/1/2012 4:16:00 PM
The makers of Jade Monk are crazy about tea, but not so crazy about unnatural flavors, sugar, artificial sweeteners or other undesirable ingredients found in other beverages on retail shelves. They wanted packaging that offers consumers single-serve convenience and effectively communicates the product's wealth of healthful benefits-and looks good doing it.
The company turned to Overnight Labels for a solution. The end result-25# paper/poly/foil/poly packets with colorful, eye-popping graphics that showcase the stoneground matcha green tea serving as the primary ingredient of the beverages, and that evoke a taste of the Far East from which the tea is derived.
"Overnight Labels took the time to help educate us on both the printing aspects of flexographic, as well as the various material options on the market today," says Cort Bucher, co-founder of Jade Monk.
Four flavors are available: Palau Peach, Cranberry Blood Orange, Chai Spice and Lime Blossom.