'Stiletto' bottle captures Rihanna's sensuality
Posted by Lisa McTigue Pierce, Executive Editor -- Packaging Digest, 11/21/2012 5:59:54 PM
Rihanna, Grammy Award winning multi-platinum artist and cultural icon, will launch her third fragrance, Nude by Rihanna, on Black Friday at Macy's. Nude by Rihanna's seductive floral oriental blend envelops the body, evoking thoughts of bare, glistening skin.
Just as Rihanna's appearance suits her daring nature, Nude by Rihanna's packaging-inspired by stiletto heels-gives a distinct feminine edge with a twisting matte ribbon layered over precious metal. The color of the fragrance itself is transparent, playing off of the Nude theme. The fresh, scintillating scent is complemented by a bottle as unique and sexy as the artist herself.
Nude by Rihanna is sensual and provocative. It is an uninhibited scent that captures a stripped down essence. The fragrance allows her fans to experience something personal, a true embodiment of the singer. Nude by Rihanna joins Reb'l Fleur and Rebelle, two dark and rebellious scents created by Rihanna in years past, in her uninhibited fragrance lineup.
The scent's prominent top notes give fans a glimpse into her native Barbados with layers of Guava Nectar, Mandarin and Pear. The center of the fragrance opens into a sultry softness with a blend of Orange Blossom, Gardenia Petals and Velvet Jasmine Sambac. The seductive, milky gourmand base weaves together Sandalwood and Second-skin Musk, with the fresh and feminine hints of Vanilla Orchid, rounding out a fragrance that is at once daring, yet accessible.
"My third fragrance, Nude, is subtle but it is also substantial—it is a fragrance you will want to wear with nothing else," says the songstress. "I cannot get enough of this," Rihanna exclaimed upon her first encounter with the fruity oriental blend, noting that the scent immediately evokes the idea of bare skin and simple, basic pleasures.
Chairman and CEO of Parlux Ltd., Fred Purches, commented on the exciting new venture, stating that "Rihanna is one of the world's most talented artists. She is a captivating young woman who knows what she wants and perfectly balances strength and femininity. Her third fragrance, Nude by Rihanna, was formulated to capture Rihanna's distinct brand of sensuality."
3.4oz Eau de Parfum Spray $59
1.7oz Eau de Parfum Spray $49
6.7oz Body Lotion $30
Nude by Rihanna will be available for purchase at Macy's nationwide beginning November 2012. The fragrance will be available at additional retailers beginning February 2013.
Ad campaign imagery
American photographer, Tony Duran and Rihanna reunited as he photographed her for the sexy and playful Nude by Rihanna campaign. Rihanna, dressed in nude lingerie while wrapped in a sheer sheath, blasted her music and kept reapplying Nude throughout the shoot.
For her third scent, Rihanna approached legendary perfumier Harry Frémont of Firmenich. Both brought their distinctive passion to the collaboration to develop a revealing, provocative fragrance.
Source: Parlux Ltd.