IML rigid containers for candy
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 11/28/2012 10:21:37 AM
Handout is a market-ready candy packaging solution from Perimeter Brand Packaging using rigid packaging that is designed to increase on-shelf visibility, brand recognition, purchase intent and candy consumption. The in-mold labeling (IML) capabilities give candy manufacturers a powerful 5x16-in. branding billboard.
In conjunction with ORC International, a global market research firm, Perimeter's Consumer Insights team conducted a study among 1,000 consumers that revealed that consumers expected to consume up to 89% more from Handout versus traditional bagged candy. Overall, consumers said the package was appealing because it is unique, looks appetizing, serves as its own candy bowl, will keep their candy fresh and is refillable. The visual appeal and billboard of Handout also played a significant role in increasing purchase intent at retail.
Perimeter Brand Packaging, 508-466-8430.