Posted by Lisa McTigue Pierce, Executive Editor -- Packaging Digest, 12/3/2012 1:05:15 AM
Z-View is an open carton design that allows consumers to focus on the product instead of the packaging. Features include proper nesting for printing and cutting processes, high-speed gluing capabilities and flat packing for shipping. Benefits to manufacturers also include an efficient use of paperboard and billboard space, and easy to stack, erect and fill. The design offers an open carton on two sides, allowing for visibility to the metallic shine and graphics of the product itself to combine with the package design to deliver a high-impact shelf placement. Besides visibility, other consumer benefits include easy to grip and transport, value-priced alternative to loose products and folding flat for recycling.