ADVERTISEMENT You will be redirected to your destination in 15 seconds.
How to mitigate risks in making eco claims
Posted by Lisa McTigue Pierce, Executive Editor -- Packaging Digest, 12/12/2012 10:34:05 AM
Sixty-nine percent of adult consumers in the United States say they factor in sustainability when making purchasing decisions, and this number is growing. So, this fall, when the Federal Trade Commission issued its first revisions since 1998 to the Guides for the Use of Environmental Marketing Claims ("Green Guides"), businesses paid attention.
Ernst & Young's new report, The 3 S's of environmental marketing, provides a comprehensive overview of what businesses, marketers and advertisers need to know about the Green Guide revisions, as well as five steps to mitigate the risks in making environmental claims: • Inventory environmental claims • Conduct an environmental footprint analysis • Identify the compliance framework • Conduct an environmental claims assessment • Assess substantiation and the entire process
ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated...
more
Bosch Packaging Technology Inc., is one of the leading suppliers of packaging machinery. Product lines include robotic automation with pick & place robots (delta robots), horizontal flow wrappers, a wide variety of bag sealers, carton/ tray...
more
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete...
more
Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 65 years of making sure little things don't turn into big problems, we know...
more
Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in...
more
Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers...
more
Sixty-nine percent of adult consumers in the United States say they factor in sustainability when making purchasing decisions, and this number is growing. So, this fall, when the Federal Trade Commission issued its first revisions since 1998 to the Guides for the Use of Environmental Marketing Claims ("Green Guides"), businesses paid attention. 
VIEW ALL GALLERIES
