Is this dish cleanser packaging in good shape?
Jenni Spinner, Senior Editor -- Packaging Digest, 12/1/2012 11:33:00 AM
Austrian company Claro Products has provided carefully designed and shaped paperboard packaging for its Sal Especial dishwasher salt, which is on retail shelves in Spain. The litho-printed carton manages to combine aesthetics and functionality. The unopened pack features an attractive, intriguing twist shape. This unique form stands out well on the shelf, because most dishwasher salts use a standard rectangular carton or unshaped flexible packaging. This particular pack opens from a perforation at the top, which is then squashed and straightened. The opening then allows the salts to be more accurately dispensed into a dishwasher via its funnel shape, compared to a standard square-shaped carton. This design would work equally well for other powder products that require measured dispensing.
Sal Especial consists of pure salt that comes from the Austrian Alps; the product is intended to soften water, avoid limescale build-up and protect both the dishwasher and dishes. This ecological item is found at retail in an easy-dosing 1-kg pyramid-shaped pack.