Serum dispenser launches in sleek, smooth bottle

Jenni Spinner, Senior Editor -- Packaging Digest, 12/1/2012 11:58:00 AM

Avon, a giant in the personal-care market and the largest direct-sell company in the world, recently launched its Anew Clinical Pro Line Corrector anti-aging serum. The company selected a 30-mL Micro round bottle, with hot-stamp decoration, from Mega Airless to package the unique product. The surface on top of the cap is transparent, allowing the consumer to see the sculpted pump. The body of the bottle is sleek and metallic, imparting the premium image the brand owner desired for its new product. The airless dispenser is intended to guard the product from exposure to air, provide precise dosing and prevent clogging.

According to Harry Blacklock, national sales and marketing director for Mega Airless, "The Anew brand's innovative anti-aging formulations require performance, precision and protection. Demanding customers such as Avon's Anew depend upon neutral, airless pack solutions that allow them to deliver on brand strategy."

Anew Clinical Pro Line Corrector is available from Avon representatives and the company's website.
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