Craft brewer offers another big can of beer
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 12/17/2012 5:21:23 PM
"Everyone loves big cans." That's the motto at Moat Mountain Brewing Co., which launched its Bone Shaker Brown Ale in 24-ounce cans from Rexam.
Moat Bone Shaker Brown is an English-style brown ale with a rich, malt body and medium hop bitterness, and is 5.5 percent alcohol by volume. It is the company's second beer to be distributed in this unique size package. Moat Mountain became one of the first small craft breweries to bring a beer to market in 24-ounce cans with its release of Moat Iron Mike Pale Ale in 2011.
"Craft beer consumers are embracing aluminum can packaging in increasing numbers," says Steve Johnson, owner, Moat Mountain Brewing Co. "At the same time, there is continued growth in single serve packaging. By working with Rexam, we were able to embrace both these trends and bring our beers to market in a 24-ounce can that consumers love."
The company chose Rexam cans because they help its beers stand out in a crowded marketplace. Moat Mountain also benefits from the many advantages that aluminum cans deliver for beer including durability, portability and increased freshness. In addition, cans are the best sustainability choice with a recycle rate at more than double other beverage packages.
"As the industry leader in 24-ounce can production, we were able to work with Moat Mountain and help them launch in this popular package," says Rich Grimley, chief operating officer, Rexam Beverage Can Americas. "It's a great choice to stand out on retail shelves while delivering superior recycling and environmental benefits as well as filling and distribution economics."
Moat Mountain Bone Shaker Brown Ale and Iron Mike Pale Ale are currently available at select retailers in Maine and New Hampshire.