BrickCap: A packaging closure with a second life
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 12/18/2012 9:11:16 AM
Gualapack, a global supplier of preformed flexible packaging with closures, has strengthened its range with a brand-new, unique product, the BrickCap, a revolutionary closure that offers three distinct features that have never been combined before: Security, distinctiveness and sustainability.
Besides the security aspect, what makes BrickCap really special is its function as a toy. After use, BrickCap transforms itself into a building block game; children can build 3-D objects, starting from using just a few BrickCaps to using hundreds, the only limit being the child's imagination. What's more, BrickCap is a product that can be collected and used again and again and again.
In addition, BrickCap offers a defining standard in environmental sustainability, because the closure isn't thrown away with the rest of the packaging but takes on a new function as a game that can be constantly reinvented.
Thus the concept of a product's second life becomes reality.
The all-new BrickCap further enhances the Gualapack range of products, satisfying the differing demands of food conservation and customer product experience, designed to hold all sorts of food products, from drinks to fruit purees, dressings to sauces, infant foods to energy drinks or for health or beauty products.
A video can be seen at www.youtube.com/gualapackgroup.
Gualapack, 011 + 39 0131-293811.