Sam Farmer introduces unisex hair and skincare products for teens
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 1/7/2013 11:39:22 AM
Sam Farmer in the U.K. has launched a new range of hair and skincare products with packaging from M&H Plastics.
The product range comprises Shampoo, Conditioner, Moisturiser, Face Wash, Body Wash and a Deodorant. Sam selected M&H's 50-mm diameter 200-ml tubes and 35-mm diameter 50-ml tubes with white Softline caps, plus a 50-ml roll-on deodorant bottle with printed overcap.
The products were printed in-house by M&H using a new metallic ink for a premium image. The range is targeted to the teenage market and the packaging design incorporates a bold graphic initial capital letter on the front of each pack representing the initial letter of the product.
Sam Farmer says, "I spoke to hundreds of 12-18 year olds. They told me they needed something that looks great and was not too expensive. The pack image had to represent the straightforward message of SAMFARMER."
M&H, which has made significant investments in its tubes business over the last 18 months, can now manufacture and decorate a million tubes a week.
Source: M&H Plastics www.mhplastics.com