White Owl and Game Cigarillos packaging sets gold standard

Posted by Rick Lingle, Technical Editor -- Packaging Digest, 1/10/2013 9:09:08 AM

Owl and Game by Garcia y Vega announce the latest innovation in cigarillos, FoilFresh Gold. Cigarillo lovers will strike gold with this new 24k smoking experience.

Small HTL cigarillo is the largest segment in the cigar category and small natural leaf is the fastest growing segment in the cigar category. This latest offering is another response to consumer demand from White Owl and Game

"After passing our extensive innovation testing process, consumers unanimously awarded the blond-wrapped cigars with a 'gold medal'," according to Brian Love, director mass market cigars.

FoilFresh packaging guarantees that both White Owl and Game Gold Cigarillos are as fresh as the day they were made. Each cigarillo is filled with finely blended tobaccos and covered with slow burning, smooth Gold wrappers.

White Owl and Game are supporting the launch with a variety of consumer focused promotions including the very popular White Owl 2-for-99-cent pouch and 3-for-2 pouches. Game Gold cigarillos promotions include 3-for-2 pouches and 69-cent singles.

Source: Swedish Match

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