Posted by Lisa McTigue Pierce, Executive Editor -- Packaging Digest, 1/16/2013 11:09:15 AM
Developed specifically for the men's grooming sector, this new gift box has a mounted board base, and an engraved and cut-out metal sheath that is intended to impart packages with an industrial touch. The rigid, impact-resistant and protective metal reportedly allows for numerous decoration and surface treatment possibilities, including perforation, openwork design, denting, engraving, chiselling, printing and more. The metal can be transformed depending on the desired look, and allows for creativity while providing a clear tool of differentiation. The gift box also gives an upscale positioning and strong visual and tactile impact. The openwork metal collection includes a beverage version with the choice of champagne, vodka or whiskey.