SuperDrink sports an easy-open top and a sleeker look
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 1/16/2013 3:03:51 PM
BODYARMOR SuperDrink has evolved the look of its packaging and added a new flavor to expand its lineup to six products.
The packaging evolution incorporates athlete feedback to include an "easy-open" top that allows for quicker, easier access during exercise or competition. The packaging also includes a slight visual evolution to offer a sleeker, more colorful design.
"Our evolved packaging enhances both the functionality and visuals behind BODYARMOR SuperDrink," says Lance Collins, founder and CEO. "Our new 'easy-open' top helps consumers everywhere enjoy BODYARMOR's superior nutrition and hydration. The new packaging visuals will help the brand gain shelf prominence to attract consumers to the superior benefits inside the bottle."
Fruit Punch becomes the sixth flavor in the BODYARMOR SuperDrink lineup, along with Tropical Citrus, Strawberry Banana, Orange Mango, Blueberry Pomegranate, and Raspberry Blueberry. Like the other flavors, Fruit Punch contains the brand's superior nutrition and hydration formula, which provides more than twice the electrolytes of the leading sports drink (with as much potassium as a banana and 10 percent coconut water), 100 percent of the daily value of antioxidant vitamins A, C, E and 200 percent the daily value of B-vitamins.
BODYARMOR SuperDrink is sold by select convenience, natural foods, fitness, drug, and grocery retailers across the country.
The brand's roster of professional athlete partners includes baseball sensation Mike Trout and top gridiron stars Rob Gronkowski, LeSean McCoy, Jason Pierre-Paul and Ray Rice.