Drink powder success hinges on innovative closure
Jenni Spinner, Senior Editor -- Packaging Digest, 1/2/2013 4:46:00 PM
Goody Cao, a popular German chocolate-milk powder brand, has redesigned its packaging, staring a composite container with a hinged lid and integrated membrane seal.
The container, produced by Weidenhammer Packaging Group, is designed to be safe, reliable and easy to open with one hand. Further, the non-cylindrical shape gives Goody Cao plenty of space for brand marketing and a strong shelf presence.
"Compared to refillable bag packs, the new packaging solution with hinged lid clearly enhances the product and makes it better than the cans used for competing products," says WPG sales representative Rolf Regelmann.
The sealed aluminium membrane is positioned beneath the lid and protects the powder. Consumers can pull the membrane off the plastic edging without having to remove the lid from the composite can. After opening, the plastic cover keeps the powder fresh and protected.
Goody Cao is available at numerous European retail stores.
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